Fractional International Growth Lead
Senior Japan leadership, embedded in your team — without the cost, the lag, or the risk of a full-time hire.
Who it's for
You've decided Japan matters. What you're missing is someone senior who has done it before — to set the strategy, run the channels, manage the partners, and keep the whole thing accountable to a number. Hiring that person full-time means a long search, a heavy package, equity, and the better part of a year before they're at full speed. You need the capability now, not in nine months.
What I do
I step in as your de facto Head of Japan. Marketplace strategy and oversight. Paid media direction across Yahoo Japan, LINE, Google, and Meta. Vendor and agency selection — and the harder work of holding them to results. Partner relationships with the platforms and payment providers that matter. And the connective tissue back to your US team, so Japan isn't a black box on the other side of the world.
The math that matters
A senior international leader, fully loaded — salary, bonus, benefits, recruiting, and the months of ramp before they're productive — runs well into the high six figures in the first year alone.
A fractional engagement delivers that seniority immediately, at a fraction of the cost, with no recruiting fee and no equity on the table. You're not buying hours. You're buying the decisions that move the business, made by someone who has already paid the tuition on getting them wrong.
Shape of the engagement
A focused weekly commitment on a monthly retainer, with a minimum term so the work has room to compound. Scope and hours are defined clearly at the outset — what's in, what's out, and what triggers a conversation. The aim, always, is to build your team's capability to the point where the engagement can step down rather than stretch on forever.