Market Entry Diagnostic
Know whether Japan is worth it — before you commit the budget to find out.
Who it's for
You're seriously considering Japan, or you've already dipped a toe in and the results are murky. Before you sign an agency, hire a country lead, or green-light a launch budget, you want a clear-eyed read from someone who has actually operated there — not a generic market report you could have bought for two thousand dollars.
What it answers
Is there a real, sized opportunity for your category — or just a flattering top-line number?
Which channels and marketplaces fit your brand, and which will quietly drain you?
What will localization, payments, and logistics actually require?
Where are the compliance landmines that sink unprepared brands?
What does a credible three-year P&L look like before you bet on it?
What you get
A focused strategic document — built to be read by a busy executive and to hold up to a skeptical CFO. It leads with the decision and the headline numbers; the supporting analysis sits underneath for whoever needs to go deeper.
Opportunity sizing. Channel and marketplace strategy. Payment and logistics roadmap. A compliance read. A three-year financial model. A phased plan for getting in.
No filler. Every page earns its place.
Shape of the engagement
A defined four-to-six week engagement with a fixed fee agreed up front — no meter running, no surprise invoices. You'll know the investment before we begin, and you'll own the result whether you decide to proceed or walk away.